Supplement | HBS Case Collection | December 2007 (Revised July 2008)

General Mills (B)

by Raymond V. Gilmartin, Marco Iansiti and Bianca Buccitelli

Keywords: Food and Beverage Industry;

Citation:

Gilmartin, Raymond V., Marco Iansiti, and Bianca Buccitelli. "General Mills (B)." Harvard Business School Supplement 608-067, December 2007. (Revised July 2008.)