Case | HBS Case Collection | December 2007 (Revised October 2008)

The American National Red Cross (A)

by Jay W. Lorsch, Eliot Sherman and David Chen


Describes the governance issues facing the Board of Governors of the American Red Cross. After a series of issues--FDA consent decree on its blood operations; the response to 9/11 and Hurricane Katrina--the Red Cross board was under pressure to fix its governance from the public, the media, and from Congress. Describes the Red Cross governance structure and practices in place and the process used to examine them.

Keywords: Corporate Governance; Governing and Advisory Boards; Management Practices and Processes; Service Operations; Business Processes; Non-Governmental Organizations; Service Industry;


Lorsch, Jay W., Eliot Sherman, and David Chen. "The American National Red Cross (A)." Harvard Business School Case 408-040, December 2007. (Revised October 2008.)