Case | HBS Case Collection | November 2007 (Revised March 2009)

Allston: Brand vs. Architecture

by Andre F. Perold, Arthur I Segel and Christopher M. Gordon


Harvard President Lawrence Summers had presided over the final interviews of world-renowned architects being considered for the science complex planned for Harvard's expanded campus in Allston. The selection process had absorbed nine months in 2005 and amplified the long-standing debate about Harvard architecture. How will the proposed new complex be received be faculty, students, alumni, neighbors, and the public?

Keywords: Decision Choices and Conditions; Brands and Branding; Design; Urban Development; Management Teams; Construction Industry; Boston;


Perold, Andre F., Arthur I Segel, and Christopher M. Gordon. "Allston: Brand vs. Architecture." Harvard Business School Case 208-079, November 2007. (Revised March 2009.)