Article | Journal of Marketing | October 1995

Influence Strategies in Buying Centers

by R. Venkatesh, A. J. Kohli and Gerald Zaltman

Keywords: Strategy; Power and Influence;

Citation:

Venkatesh, R., A. J. Kohli, and Gerald Zaltman. "Influence Strategies in Buying Centers." Journal of Marketing 59, no. 4 (October 1995): 71–82.