Case | HBS Case Collection | October 2007 (Revised May 2008)

World Economic Forum (A)

by Tarun Khanna, Rakesh Khurana and Forest L. Reinhardt

Abstract

Covers strategy and leadership. World Economic Forum founder Klaus Schwab has created the world's most famous-and exclusive-global business conference, held annually in Davos, Switzerland, and backed by a formidable membership organization that includes many of the world's most prominent firms. He now must consider how to keep the event and the organization vibrant and valuable, as similar new organizations arise and as the challenges of globalization become more difficult. In the aspirational slogan of the Forum, Schwab remains "committed to improving the state of the world," and readers are invited to ponder how he can use the organization he has created to make good on this promise.

Keywords: Conferences; Economics; Globalization; Leadership; Social Enterprise; Welfare or Wellbeing; Strategy; Davos;

Citation:

Khanna, Tarun, Rakesh Khurana, and Forest L. Reinhardt. "World Economic Forum (A)." Harvard Business School Case 708-025, October 2007. (Revised May 2008.)