Exercise | September 2007 (Revised March 2009)

Pitch Yourself!

by Thomas J. Steenburgh and Michael I. Norton


Helps students develop an elevator pitch for their most important asset—themselves. Before class students are asked to interview a potential employer and to develop preliminary elevator pitches. Once in class, students work through an exercise that helps them refine their elevator pitches and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.

Keywords: Spoken Communication; Selection and Staffing; Job Interviews; Marketing; Personal Development and Career;


Steenburgh, Thomas J., and Michael I. Norton. "Pitch Yourself!" Harvard Business School Exercise 508-039, September 2007. (Revised March 2009.)