Article | Journal of Consumer Research | June 2009

The Impact of Add-On Features on Consumer Product Evaluations

by Marco Bertini, Elie Ofek and Dan Ariely
 

Keywords: Customers; Product;

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Citation:

Bertini, Marco, Elie Ofek, and Dan Ariely. "The Impact of Add-On Features on Consumer Product Evaluations." Journal of Consumer Research 36, no. 1 (June 2009).

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Elie Ofek
T.J. Dermot Dunphy Professor of Business Administration
Marketing

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