Article | Harvard Business Review | February 2009

Just Because I'm Nice, Don't Assume I'm Dumb

by Amy Cuddy


We often judge colleagues on the basis of their perceived warmth and competence, finding clues to these qualities in stereotypes rooted in race, gender, or nationality. Many of our decisions about fellow workers are thus premised on faulty data—harming judged and judgers alike.

Keywords: Prejudice and Bias; Perception; Nationality; Race; Judgments; Competency and Skills; Gender;


Cuddy, Amy. "Just Because I'm Nice, Don't Assume I'm Dumb." Breakthrough Ideas of 2009. Harvard Business Review 87, no. 2 (February 2009).