Case | HBS Case Collection | August 2007

New York Magazine

by Guhan Subramanian and David Chen

Abstract

Describes the events surrounding the sale of New York Magazine to Bruce Wasserstein in 2003. Wasserstein's last-second cash bid of $55 million surprised other potential buyers and allowed him to win ownership of the magazine.

Keywords: Journals and Magazines; Auctions; Bids and Bidding; Negotiation Deal; Publishing Industry; Media and Broadcasting Industry;

Citation:

Subramanian, Guhan, and David Chen. "New York Magazine." Harvard Business School Case 908-012, August 2007.