Case | HBS Case Collection | July 2007 (Revised March 2010)

Note on the Bus Industry

by Ramon Casadesus-Masanell and Jordan Mitchell


Supplements the "Irizar in 2005" case. Briefly documents key points in the motor coach industry such as market size, categories of buses, reasons for purchasing, and the basis for competition amongst motor coach manufacturers.

Keywords: Markets; Production; Strategy; Competition; Transportation Industry;


Casadesus-Masanell, Ramon, and Jordan Mitchell. "Note on the Bus Industry." Harvard Business School Case 708-435, July 2007. (Revised March 2010.)