Teaching Note | HBS Case Collection | July 2007 (Revised April 2008)

Zipcar: Influencing Customer Behavior (TN)

by Frances X. Frei

Keywords: Customers; Behavior; Transportation Industry;

Citation:

Frei, Frances X. "Zipcar: Influencing Customer Behavior (TN)." Harvard Business School Teaching Note 608-041, July 2007. (Revised April 2008.)