Teaching Note | HBS Case Collection | 2009 (Revised from original 2007 version)

Intel 2006: Rising to the Graphics Challenge (TN)

Keywords: Problems and Challenges; Computer Industry;

Format: Print

9 pages

Citation:

Shih, Willy C., and Elie Ofek. "Intel 2006: Rising to the Graphics Challenge (TN)." Harvard Business School Teaching Note 608-045, April 2009. (Revised from original July 2007 version.)

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung posed a large competitive threat. He also knew he would sell more of the Android-powered tablets at the lower price, but how would he make money? The case explores the challenges of innovating in the Android value network in which firms specialized in only one part of the value chain, yet collectively they had to compete with a more vertically integrated Apple and its iPad. The case is intended to be part of a discussion on modularity and industry structure.

For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to take a more active interest in the world's number one market—the United States.

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Intel 2006: Rising to the Graphics Challenge (TN)

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