Case | HBS Case Collection | July 2007 (Revised January 2008)

Andrea Jung: Empowering Avon Women (A)

by William W. George, Diana Mayer and Andrew N. McLean


In October 2005 Andrea Jung is coping with a 30% decline in Avon's stock price--the biggest test of her leadership since she became CEO in 2000.

Keywords: Leadership; Price; Stocks; Crisis Management; Gender;


George, William W., Diana Mayer, and Andrew N. McLean. "Andrea Jung: Empowering Avon Women (A)." Harvard Business School Case 408-035, July 2007. (Revised January 2008.)