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Case
| HBS Case Collection
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2007
Wal-Mart Mexico: Managing Multiple Formats
by
Rajiv Lal, Mark Rennella and David Lane
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Abstract
"On February 1, 2007, Wal-Mart Mexico (Walmex) CEO Eduardo Solorzano was preparing for a well deserved, two-week vacation on Mexico's Yucatan Peninsula. Things were going well. Wal-Mart Mexico, which consisted principally of six different retail formats, had been growing at a dizzying pace ..."
Keywords: Business or Company Management;
Growth and Development;
Marketing Strategy;
Retail Industry;
Mexico;