Case | HBS Case Collection | June 2007

Wal-Mart Mexico: Managing Multiple Formats

by Rajiv Lal, Mark Rennella and David Lane

Abstract

"On February 1, 2007, Wal-Mart Mexico (Walmex) CEO Eduardo Solorzano was preparing for a well deserved, two-week vacation on Mexico's Yucatan Peninsula. Things were going well. Wal-Mart Mexico, which consisted principally of six different retail formats, had been growing at a dizzying pace ..."

Keywords: Business or Company Management; Growth and Development; Marketing Strategy; Retail Industry; Mexico;

Citation:

Lal, Rajiv, Mark Rennella, and David Lane. "Wal-Mart Mexico: Managing Multiple Formats." Harvard Business School Case 507-063, June 2007.