Teaching Note | HBS Case Collection | May 2007

Toyota Motor Corporation: Launching Prius (TN)

by Forest L. Reinhardt and Dennis A. Yao

Keywords: Production; Auto Industry; Green Technology Industry;

Citation:

Reinhardt, Forest L., and Dennis A. Yao. "Toyota Motor Corporation: Launching Prius (TN)." Harvard Business School Teaching Note 707-558, May 2007.