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(Revised from original 2007 version)
Prediction Markets at Google
In its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.
Keywords: Forecasting and Prediction;
Knowledge Use and Leverage;
Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Prediction Markets at Google." Harvard Business School Case 607-088, August 2007. (Revised from original May 2007 version.)