| HBS Case Collection
(Revised from original 2007 version)
Basic Techniques for the Analysis of Customer Information Using Excel 2003: A Step-by-Step Approach
Provides a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course "Competing and Winning Through Customer Information (CWCI)". The instructions that follow use datasets from three of the cases in this course: "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel"; "MercadoLibre.com"; and "Bancaja: Developing Customer Intelligence (A)". These datasets are available upon request from the author.
Keywords: Data and Data Sets;
Management Analysis, Tools, and Techniques;