Article | Harvard Business Review | April 2008

Can You Say What Your Strategy Is?

by David J. Collis and Michael G. Rukstad

Keywords: Strategy;


Collis, David J., and Michael G. Rukstad. "Can You Say What Your Strategy Is?" Harvard Business Review 86, no. 4 (April 2008). (50th Anniversary McKinsey Award Winner for Best Article in Harvard Business Review, 2009.)