| HBS Case Collection
(Revised from original 2007 version)
Retail Shopping in 2007: The Net Versus the Mall
Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered. Additionally, the strategies, specifically the evolution of multi-channeling retail, are discussed.
Demand and Consumers;