Background Note | HBS Case Collection | May 2007 (Revised July 2011)

Retail Shopping in 2007: The Net Versus the Mall

by Stephen P. Bradley, Nancy Bartlett and James Weber


Provides an overview of the retail sector within the United States as online shopping captures an increased percentage of consumer spending. The role of enabling technologies and applications, including comparison shopping sites and recommendation systems, are covered. Additionally, the strategies, specifically the evolution of multi-channeling retail, are discussed.

Keywords: Spending; Marketing Channels; Demand and Consumers; Technology; Online Technology; Web Sites; Retail Industry; United States;


Bradley, Stephen P., Nancy Bartlett, and James Weber. "Retail Shopping in 2007: The Net Versus the Mall." Harvard Business School Background Note 707-566, May 2007. (Revised July 2011.)