Case | HBS Case Collection | May 2007 (Revised January 2011)

Bankinter: Deploying the Mortgage Simulator to the Branches


Describes how Bankinter, a mid-sized Spanish bank, altered the information set available to its customer-facing employees. In the spring of 2003, Bankinter introduced an Excel-based program called the Mortgage Simulator that helped branch managers calculate the price of a mortgage and estimate the customer lifetime value (CLV). Facilitates a discussion of the impact of such a change in the information set for employees when the incentives and decision rights remain unchanged. Also examines the tradeoffs front-line employees face as they divide their efforts between reaching new customers and increasing the amount of cross-selling to existing customers.

Keywords: Customer Focus and Relationships; Customer Value and Value Chain; Banks and Banking; Mortgages; Employees; Motivation and Incentives; Spain;


Martinez-Jerez, Francisco de Asis, and Katherine Miller. "Bankinter: Deploying the Mortgage Simulator to the Branches." Harvard Business School Case 107-070, May 2007. (Revised January 2011.)