| HBS Case Collection
(Revised from original 2007 version)
Describes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.
Keywords: Forecasting and Prediction;
Innovation and Invention;
Deshpande, Rohit, and Richard Cardozo. "Tiger-Tread." Harvard Business School Case 507-077, April 2008. (Revised from original May 2007 version.)