| HBS Case Collection
(Revised April 2008)
Describes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.
Keywords: Forecasting and Prediction;
Innovation and Invention;
Deshpande, Rohit, and Richard Cardozo. "Tiger-Tread". Harvard Business School Case 507-077, May 2007. (Revised April 2008.)