Case | HBS Case Collection | May 2007 (Revised April 2008)


by Rohit Deshpande and Richard Cardozo


Describes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.

Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Planning;


Deshpande, Rohit, and Richard Cardozo. "Tiger-Tread." Harvard Business School Case 507-077, May 2007. (Revised April 2008.)