Supplement | HBS Case Collection | April 2007 (Revised January 2010)

Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (B)

by James K. Sebenius and Ellen Knebel

Abstract

Supplements the (A) case.

Keywords: Negotiation; Relationships; Consumer Products Industry; Retail Industry;

Citation:

Sebenius, James K., and Ellen Knebel. "Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (B)." Harvard Business School Supplement 907-014, April 2007. (Revised January 2010.)