|
Background Note
| HBS Case Collection
|
2008
(Revised from original 2007 version)
AmorePacific
by
Elie Ofek and Kerry Herman
|
Abstract
Describes the dominant firm in the Korean cosmetics market up to the mid-2000s. Gives background on AmorePacific's historical evolution, its current brands, and the competition it faces from local and international players. Also provides information on the market structure and prominent channels of distribution.
Keywords: History;
Competition;
Distribution Channels;
Brands and Branding;
Beauty and Cosmetics Industry;
South Korea;
Citation:
Ofek, Elie, and Kerry Herman. "AmorePacific." Harvard Business School Background Note 507-070, June 2008. (Revised from original April 2007 version.)