|
Case
| HBS Case Collection
|
2007
JCPenney: An Historical Shift toward Centralization
by
Rajiv Lal and Laura Winig
|
Abstract
In September 2006, Michael Taxter knew that JCPenney Company, the nation's 3rd largest department store retailer, with $18 billion in sales and more than 1,000 department stores throughout the United States, had survived the greatest challenge of its 100-year history.
Keywords: Transformation;
Sales;
Retail Industry;
United States;
Citation:
Lal, Rajiv, and Laura Winig. "JCPenney: An Historical Shift toward Centralization." Harvard Business School Case 507-007, March 2007.