Case | HBS Case Collection | March 2007

JCPenney: An Historical Shift toward Centralization

by Rajiv Lal and Laura Winig


In September 2006, Michael Taxter knew that JCPenney Company, the nation's 3rd largest department store retailer, with $18 billion in sales and more than 1,000 department stores throughout the United States, had survived the greatest challenge of its 100-year history.

Keywords: Transformation; Sales; Retail Industry; United States;


Lal, Rajiv, and Laura Winig. "JCPenney: An Historical Shift toward Centralization." Harvard Business School Case 507-007, March 2007.