Nike Inc. - Heading Toward 2012

by William E. Fruhan Jr.

Abstract

This is a short case (2 pages), which can be distributed and discussed in class as an update through 2006 of the Nike case series. It follows Nike, Inc.: Entering the Millennium (Case #299-084).

Keywords: Business History; Brands and Branding; Apparel and Accessories Industry; Retail Industry;

Format: Print

2 pages

Purchase

Citation:

Fruhan, William E., Jr. "Nike Inc. - Heading Toward 2012." Harvard Business School Case 207-105, July 2011. (Revised from original March 2007 version.)