Case | HBS Case Collection | March 2007 (Revised July 2011)

Nike Inc. - Heading Toward 2012

by William E. Fruhan Jr.


This is a short case (2 pages), which can be distributed and discussed in class as an update through 2006 of the Nike case series. It follows Nike, Inc.: Entering the Millennium (Case #299-084).

Keywords: Business History; Brands and Branding; Apparel and Accessories Industry; Retail Industry;


Fruhan, William E., Jr. "Nike Inc. - Heading Toward 2012." Harvard Business School Case 207-105, March 2007. (Revised July 2011.)