Supplement | HBS Case Collection | March 2007 (Revised August 2007)

Dell Computers (B): The Transition

by Frances X. Frei and Christine van Keuren

Abstract

The case presents the outcome of the (A) case and explores challenges in the PC industry up to early 2007. Michael Dell's return as CEO is also discussed.

Keywords: Customer Relationship Management; Managerial Roles; Service Delivery; Service Operations; Hardware; Technology Industry;

Citation:

Frei, Frances X., and Christine van Keuren. "Dell Computers (B): The Transition." Harvard Business School Supplement 607-081, March 2007. (Revised August 2007.)