Case | HBS Case Collection | 2007
by Malcolm P. Baker and Aldo Sesia
Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group believes that understanding investor biases like overconfidence, anchoring, and loss aversion is key to generating returns on the investment side and educating clients on the advisory side.
Keywords: Banks and Banking; Investment Funds; Behavioral Finance; Competitive Advantage; Asset Management; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Banking Industry; Financial Services Industry; United States; Europe;
Citation:
Baker, Malcolm P., and Aldo Sesia. "Behavioral Finance at JP Morgan." Harvard Business School Case 207-084, February 2007.
View Profile »View Publications »
Working Paper | 2013
Do Strict Capital Requirements Raise the Cost of Capital? Banking Regulation and the Low Risk Anomaly
Malcolm Baker and Jeffrey Wurgler
Case | HBS Case Collection | 2012
Restructuring at Nova Chemical Corporation (Abridged)
Scott P. Mason and Malcolm Baker
Teaching Note | HBS Case Collection | 2012 (Revised from original 2006 version)
Wells Fargo Convertible Bonds (TN)
Malcolm P. Baker
Keywords: Financial Services Industry;