| British Journal of Social Psychology
Stereotype Content Model across Cultures: Universal Similarities and Some Differences
The stereotype content model (SCM; Fiske, Cuddy, Glick, & Xu, 2002) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups' similarities and one difference across 10 non-U.S. nations. Seven European (individualist) and three East Asian (collectivist) nations (N=1028) support three hypothesized cross-cultural similarities: (a) perceived warmth and competence reliably differentiate societal group stereotypes; (b) many outgroups receive mixed stereotypes (high on one dimension; low on the other); and (c) high-status groups stereotypically are competent, and competitive groups stereotypically lack warmth. Data uncover one consequential cross-cultural difference: (d) the more collectivist cultures do not locate reference groups (ingroups and societal prototype groups) in the most positive cluster (high-competence/high-warmth), unlike individualist data. This demonstrates outgroup derogation without obvious reference-group favoritism. SCM is a pancultural tool for predicting group stereotypes from structural relations with other groups in society and comparing across societies.
Keywords: Cross-Cultural and Cross-Border Issues;
Management Analysis, Tools, and Techniques;
Groups and Teams;
Prejudice and Bias;