Publications
Publications
- October 2008
- Journal of Consumer Research
Preferences for Enhancement Pharmaceuticals: The Reluctance to Enhance Fundamental Traits
By: J. Riis, J. Simmons and G. Goodwin
Keywords
Citation
Riis, J., J. Simmons, and G. Goodwin. "Preferences for Enhancement Pharmaceuticals: The Reluctance to Enhance Fundamental Traits." Journal of Consumer Research 35, no. 3 (October 2008).