Article | Journal of Consumer Research | October 2008

Preferences for Enhancement Pharmaceuticals: The Reluctance to Enhance Fundamental Traits

by J. Riis, J. Simmons and G. Goodwin

Keywords: Health;

Citation:

Riis, J., J. Simmons, and G. Goodwin. "Preferences for Enhancement Pharmaceuticals: The Reluctance to Enhance Fundamental Traits." Journal of Consumer Research 35, no. 3 (October 2008).