Publications
Publications
- December 2006 (Revised September 2007)
- HBS Case Collection
Ponsse: From Finland to Global
By: David E. Bell and Mary L. Shelman
Abstract
Finland-based Ponsse Oyj, with 2005 turnover of $250 million, is the only dedicated forest equipment company of size that remained in a consolidating industry. Competitors included global giants such as John Deere and Komatsu. Since his arrival at Ponsse in 2004, CEO Arto Tiitinen had focused the firm on delivering superior product quality and exceptional customer service. In 2006, the firm was limited by manufacturing capacity, but this constraint would be lifted when a new plant expansion came on-line in early 2007. Tiitinen was positioning the firm to increase sales in countries such as Russia, Brazil, and the United States. How could the CEO make sure that Ponsse maintained its important characteristics as it expanded its global sales and service network? Information on the global forest industry is included.
Keywords
Globalized Firms and Management; Globalized Markets and Industries; Growth and Development Strategy; Performance Capacity; Expansion; Forest Products Industry; Forestry Industry; Russia; Finland; United States; Brazil
Citation
Bell, David E., and Mary L. Shelman. "Ponsse: From Finland to Global." Harvard Business School Case 507-002, December 2006. (Revised September 2007.)