Exercise | November 2006

Sell Yourself!

by Thomas J. Steenburgh and Michael I. Norton

Abstract

Helps students develop an effective sales pitch for their greatest asset--themselves. Also, broadens their understanding of how salespeople sell products and services. Before class, students are asked to interview a potential employer and to develop a preliminary sales pitch. Once in class, students work through an exercise that helps them refine the sales pitch and better understand several key marketing principles. Leads to an engaging and thought-provoking discussion.

Keywords: Marketing; Sales; Product; Service Operations; Interpersonal Communication; Personal Development and Career;

Citation:

Steenburgh, Thomas J., and Michael I. Norton. "Sell Yourself!" Harvard Business School Exercise 507-045, November 2006.