Background Note | HBS Case Collection | November 2006 (Revised January 2007)

Broadcast Television in the Broadband World

by Stephen P. Bradley and Nancy Bartlett


What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to changing media consumption behavior in the broadband world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides a brief background of the evolution of the U.S. TV broadcast networks from the 1970s through the end of the 20th century.

Keywords: Entertainment; Technology; Media and Broadcasting Industry;


Bradley, Stephen P., and Nancy Bartlett. "Broadcast Television in the Broadband World." Harvard Business School Background Note 707-486, November 2006. (Revised January 2007.)