| HBS Case Collection
Competitive Headaches (A): The Analgesic Wars
Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market.
Keywords: Market Entry and Exit;
Consumer Products Industry;
Yao, Dennis A. "Competitive Headaches (A): The Analgesic Wars." Harvard Business School Case 707-489, November 2006.