Case | HBS Case Collection | 2006
by Dennis A. Yao
Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market.
Keywords: Market Entry and Exit; Competition; Competitive Advantage; Consumer Products Industry; Pharmaceutical Industry;
Citation:
Yao, Dennis A. "Competitive Headaches (A): The Analgesic Wars." Harvard Business School Case 707-489, November 2006.
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Teaching Note | HBS Case Collection | 2013 (Revised from original 2007 version)
Goodyear and the Threat of Government Tire Grading (TN)
Felix Oberholzer-Gee and Dennis Yao
Keywords: Rubber Industry; United States;
Background Note | HBS Case Collection | 2012 (Revised from original 2006 version)
Strategies Beyond the Market
Keywords: Markets; Failure; Strategy; Situation or Environment; Social Issues; Government and Politics; Corporate Social Responsibility and Impact;
Working Paper | 2012
Delay as Agenda Setting
James J. Anton and Dennis A. Yao