Case | HBS Case Collection | November 2006 (Revised July 2007)

CNN and the Cable News Wars

by Bharat N. Anand, Rafael M. Di Tella and Dennis A. Yao

Abstract

Set in 1996, when ABC, NBC and Microsoft, and Fox all announced that they will challenge Cable News Network's near monopoly position in the 24-hour cable news channel market. The focus is on the interaction of the strategies likely to be adopted by each player given their relative resources, leadership, and interests.

Keywords: Leadership; Resource Allocation; Monopoly; Rank and Position; Reputation; Adoption; Competition;

Citation:

Anand, Bharat N., Rafael M. Di Tella, and Dennis A. Yao. "CNN and the Cable News Wars." Harvard Business School Case 707-491, November 2006. (Revised July 2007.)