| HBS Case Collection
(Revised from original 2006 version)
Lifan Group - Automobile Production in China
Lifan Group, one of China's premier motorcycle companies, considers entering automobile production. The company plans to assemble a midsize sedan, hoping it will be able to sell this car to affluent families in China and to export it. Domestic demand for cars is growing rapidly in China, but car prices have been falling, at times quite dramatically. Allows analysis and discussion of Lifan's decision.
Keywords: Product Development;
Demand and Consumers;
Oberholzer-Gee, Felix, Tarun Khanna, and Elizabeth Raabe. "Lifan Group - Automobile Production in China." Harvard Business School Case 707-443, March 2007. (Revised from original November 2006 version.)