Case | HBS Case Collection | November 2006

Introducing Frequent Flyer Programs

by Dennis A. Yao

Abstract

Allows students to explore the value to American Airlines of introducing a frequent flyer program in 1981.

Keywords: Value; Management Analysis, Tools, and Techniques; Mathematical Methods; Game Theory; Competitive Advantage; Programs; Customers; Air Transportation Industry;

Citation:

Yao, Dennis A. "Introducing Frequent Flyer Programs." Harvard Business School Case 707-479, November 2006.