Case | HBS Case Collection | 2006
by Dennis A. Yao
Allows students to explore the value to American Airlines of introducing a frequent flyer program in 1981.
Keywords: Value; Management Analysis, Tools, and Techniques; Mathematical Methods; Game Theory; Competitive Advantage; Programs; Customers; Air Transportation Industry;
Citation:
Yao, Dennis A. "Introducing Frequent Flyer Programs." Harvard Business School Case 707-479, November 2006.
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Teaching Note | HBS Case Collection | 2013 (Revised from original 2007 version)
Goodyear and the Threat of Government Tire Grading (TN)
Felix Oberholzer-Gee and Dennis Yao
Keywords: Rubber Industry; United States;
Background Note | HBS Case Collection | 2012 (Revised from original 2006 version)
Strategies Beyond the Market
Keywords: Markets; Failure; Strategy; Situation or Environment; Social Issues; Government and Politics; Corporate Social Responsibility and Impact;
Working Paper | 2012
Delay as Agenda Setting
James J. Anton and Dennis A. Yao