Case | HBS Case Collection | October 2006 (Revised March 2007)

The ColorMatch Hair Color System

by Clayton M. Christensen and Matthew Beecher


Describes the challenge of finding the right market for a product.

Keywords: Decision Choices and Conditions; Innovation and Invention; Markets; Product; Beauty and Cosmetics Industry;


Christensen, Clayton M., and Matthew Beecher. "The ColorMatch Hair Color System." Harvard Business School Case 607-030, October 2006. (Revised March 2007.)