Case | HBS Case Collection | 2007 (Revised from original 2006 version)

The ColorMatch Hair Color System

by Clayton M. Christensen and Matthew Beecher

Abstract

Describes the challenge of finding the right market for a product.

Keywords: Decision Choices and Conditions; Innovation and Invention; Markets; Product; Beauty and Cosmetics Industry;

Citation:

Christensen, Clayton M., and Matthew Beecher. "The ColorMatch Hair Color System." Harvard Business School Case 607-030, March 2007. (Revised from original October 2006 version.)