Background Note | HBS Case Collection | 2007 (Revised from original 2006 version)
by Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options.
Keywords: Online Advertising; News; Media; Emerging Markets; Internet; Perspective; Disruption; Journalism and News Industry;
Citation:
Bradley, Stephen P., and Nancy Bartlett. "How Media Choices are Changing Online Advertising." Harvard Business School Background Note 707-458, February 2007. (Revised from original October 2006 version.)
View Profile »View Publications »
Case | HBS Case Collection | 2013 (Revised from original 2009 version)
Live Nation Faces the Music
Stephen P. Bradley, Frank Cespedes and Kerry Herman
Keywords: Change Management; Decision Choices and Conditions; Music Entertainment; Five Forces Framework; Business and Stakeholder Relations; Corporate Strategy; Entertainment and Recreation Industry; Music Industry; Service Industry;
Background Note | HBS Case Collection | 2012 (Revised from original 2010 version)
Book Publishing in 2010
Stephen P. Bradley and Nancy Bartlett
Keywords: Price; Information Publishing; Books; Disruptive Innovation; Demand and Consumers; Distribution; Strategy; Technology; Internet; Publishing Industry;
Case | HBS Case Collection | 2011 (Revised from original 1993 version)
Crown Cork & Seal in 1989
Stephen P. Bradley
Keywords: Leadership; Five Forces Framework; Management Succession; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy;