Case | HBS Case Collection | September 2006 (Revised November 2013)

Airbus vs. Boeing (A)

by Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell

Abstract

Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop their own. The case series moves through to the events thereafter of Airbus' decision to pursue the A380 and Boeing's decision relating to developing a stretch 747.

Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Air Transportation Industry;

Citation:

Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (A)." Harvard Business School Case 707-447, September 2006. (Revised November 2013.)