| HBS Case Collection
(Revised from original 2006 version)
Describes the challenge that engineers and marketing executives at Intuit Corp. faced when finding markets and applications for their QuickBase product. The breakthrough occurred when they abandoned their conventional modes of market segmentation, and instead strove to understand the jobs that their customers were "hiring" the product to do.
Jobs and Positions;
Information Technology Industry;
Christensen, Clayton M., and Mark Szigety. "QuickBase." Harvard Business School Case 607-029, March 2007. (Revised from original September 2006 version.)