Case | HBS Case Collection | September 2006 (Revised November 2007)

Patrimonio Hoy: A Financial Perspective

by Arthur I Segel, Michael Chu and Gustavo A. Herrero

Abstract

Patrimonio Hoy, a program targeting the housing needs of low-income families launched by CEMEX, a major Mexican corporation and a leading global cement company, has gone from a market research project to a highly visible initiative in 22 cities and has earned public recognition. The president of Cemex North America must decide whether it is corporate social responsibility or a new business line. In the process, it allows analysis of the Patrimonio Hoy program versus the traditional alternatives from the perspectives of both the end-user and of the corporation. A rewritten version of an earlier case.

Keywords: Diversification; Housing; Income Characteristics; Corporate Social Responsibility and Impact; Emerging Markets; Finance; Mexico;

Citation:

Segel, Arthur I., Michael Chu, and Gustavo A. Herrero. "Patrimonio Hoy: A Financial Perspective." Harvard Business School Case 207-059, September 2006. (Revised November 2007.)