Case | HBS Case Collection | September 2006 (Revised July 2007)

SAP: Industry Transformation

by Andrei Hagiu, Pai-Ling Yin, Daniela Beyersdorfer and Vincent Marie Dessain


SAP seeks growth in the small- and medium-sized enterprise market. To do so, it has created a platform strategy with SAP Netweaver. What are the advantages and challenges for an incumbent entering a new market? What are the benefits and challenges of implementing a platform strategy?

Keywords: Growth and Development Strategy; Market Entry and Exit; Strategy; Technology Platform;


Hagiu, Andrei, Pai-Ling Yin, Daniela Beyersdorfer, and Vincent Marie Dessain. "SAP: Industry Transformation." Harvard Business School Case 707-435, September 2006. (Revised July 2007.)