Background Note | HBS Case Collection | September 2006 (Revised January 2007)

Where to Get Your News and Information: The Digital Disruption

by Stephen P. Bradley and Nancy Bartlett


What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both offline and online entities are discussed.

Keywords: News; Media; Emerging Markets; Internet; Disruption; Perspective; Advertising; Journalism and News Industry;


Bradley, Stephen P., and Nancy Bartlett. "Where to Get Your News and Information: The Digital Disruption." Harvard Business School Background Note 707-442, September 2006. (Revised January 2007.)