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Background Note
| HBS Case Collection
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2007
(Revised from original 2006 version)
Where to Get Your News and Information: The Digital Disruption
by
Stephen P. Bradley and Nancy Bartlett
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Abstract
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both offline and online entities are discussed.
Keywords: News;
Media;
Emerging Markets;
Internet;
Disruption;
Perspective;
Advertising;
Journalism and News Industry;