| Harvard Business Review
July – August 2008
Leaders in Denial
Henry Ford's stubborn refusal to admit the changeability of consumer demand allowed Chrysler and GM to horn in on his market. Half a century later the whole U.S. auto industry made the same mistake: Enter the Japanese. But denial comes in many forms, as Sears, Digital Equipment, and Bear Stearns can attest.
Keywords: Decision Choices and Conditions;
Demand and Consumers;
Tedlow, Richard S. "Leaders in Denial." HBS Centennial Issue. Harvard Business Review 86, nos. 7/8 (July–August 2008).