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(Revised from original 2006 version)
Wild Oats Markets, Inc.
Ever since ex-Ben and Jerry's CEO Perry Odak took over as CEO of Wild Oats in 2001, he has been trying to turn the company around. After some apparent false starts, profits now seem to be on the rise in 2005 and 2006. Has he finally done it?
Keywords: Competitive Strategy;
Wells, John R., and Travis Haglock. "Wild Oats Markets, Inc." Harvard Business School Case 707-438, April 2008. (Revised from original September 2006 version.)