Case | HBS Case Collection | September 2006 (Revised April 2008)

Wild Oats Markets, Inc.

by John R. Wells and Travis Haglock


Ever since ex-Ben and Jerry's CEO Perry Odak took over as CEO of Wild Oats in 2001, he has been trying to turn the company around. After some apparent false starts, profits now seem to be on the rise in 2005 and 2006. Has he finally done it?

Keywords: Competitive Strategy; Management Succession; Profit; Retail Industry; United States;


Wells, John R., and Travis Haglock. "Wild Oats Markets, Inc." Harvard Business School Case 707-438, September 2006. (Revised April 2008.)