Case | HBS Case Collection | August 2006 (Revised July 2008)

The Progressive Corporation

by John R. Wells, Marina Lutova and Ilan Sender


For decades, Progressive has proven to be one of the most innovative players in the US auto insurance industry, but can it maintain its lead? Progressive has moved up to the number three position in the industry in 2006, but competitors are finally waking up to the threat the company poses. Can they make it to the number one slot? If so, how? What advice would you give CEO Glenn Renwick?

Keywords: Competitive Advantage; Competitive Strategy; Innovation and Invention; Insurance Industry; Auto Industry; United States;


Wells, John R., Marina Lutova, and Ilan Sender. "The Progressive Corporation." Harvard Business School Case 707-433, August 2006. (Revised July 2008.)