| HBS Case Collection
(Revised from original 2006 version)
The Progressive Corporation
For decades, Progressive has proven to be one of the most innovative players in the US auto insurance industry, but can it maintain its lead? Progressive has moved up to the number three position in the industry in 2006, but competitors are finally waking up to the threat the company poses. Can they make it to the number one slot? If so, how? What advice would you give CEO Glenn Renwick?
Keywords: Competitive Advantage;
Innovation and Invention;
Wells, John R., Marina Lutova, and Ilan Sender. "The Progressive Corporation." Harvard Business School Case 707-433, July 2008. (Revised from original August 2006 version.)