| HBS Case Collection
(Revised March 2010)
Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry
Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live. Other changes in the industry are also afoot--McAfee has switched its focus to distribute antivirus subscriptions through Internet Service Providers.
Keywords: Business Model;
Market Entry and Exit;
Information Technology Industry;