Case | HBS Case Collection | May 2006 (Revised November 2006)

Willa Seldon at Tides Center (A)

by Linda A. Hill and Emily Stecker


Willa Seldon, an African-American woman with 16 years of for-profit experience, was hired as executive director of Tides Center, a nonprofit in San Francisco, CA. Tides Center was a fiscal sponsor dedicated to supporting individuals and groups working toward social change. In her first few months as executive director, Seldon quickly and deliberately rolled out initiatives to ensure that Tides Center became a customer-centric organization capable of delivering exceptional fiscal sponsorship services and steady organizational growth. One aspect of this involved conducting a comprehensive performance management review. Examines the transition from the for-profit to the nonprofit sector and deals with change management.

Keywords: For-Profit Firms; Nonprofit Organizations; Transition; Change Management; Leadership Style; Performance; Customer Satisfaction; San Francisco;


Hill, Linda A., and Emily Stecker. "Willa Seldon at Tides Center (A)." Harvard Business School Case 406-072, May 2006. (Revised November 2006.)