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Course Overview Note
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2006
Consumer Marketing: Rethinking the Core
by
Youngme E. Moon
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Abstract
Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms that represent a significant piece of what is commonly regarded as the marketing core. Intended for advanced MBA students who have already completed their introductory marketing studies.
Keywords: Marketing;
Consumer Behavior;
Citation:
Moon, Youngme E. "Consumer Marketing: Rethinking the Core." Harvard Business School Course Overview Note 506-059, March 2006.