Chapter | Advertising Exposure, Memory and Choice | 1993
by J. A. Deighton and S. Hoch
Keywords: Teaching; Advertising; Advertising Industry; Education Industry;
Citation:
Deighton, J. A., and S. Hoch. "Teaching Emotion with Drama Advertising." In Advertising Exposure, Memory and Choice, edited by A. A. Mitchell. Hillsdale, NJ: Lawrence Erlbaum Associates, 1993.
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Article | Review of Financial Studies | June 2013
Issuer Quality and Corporate Bond Returns
Robin Greenwood and Samuel G. Hanson
Teaching Note | HBS Case Collection | 2013 (Revised from original 2013 version)
Amazon, Apple, Facebook and Google (TN)
John Deighton and Leora Kornfeld
Keywords: Amazon; Apple; Facebook; google; digital marketing; online platforms; e-commerce; Marketing;
Teaching Note | HBS Case Collection | 2013
H Partners and Six Flags
Robin Greenwood, Julie Messina and Jared Dourdeville
Keywords: Behavioral Finance; Private Equity; Insolvency and Bankruptcy; Debt Securities; Bonds; Investment; Entertainment and Recreation Industry; Financial Services Industry; United States;