Chapter | Advertising Exposure, Memory and Choice | 1993

Teaching Emotion with Drama Advertising

by J. A. Deighton and S. Hoch

Keywords: Teaching; Advertising; Advertising Industry; Education Industry;

Citation:

Deighton, J. A., and S. Hoch. "Teaching Emotion with Drama Advertising." In Advertising Exposure, Memory and Choice, edited by A. A. Mitchell. Hillsdale, NJ: Lawrence Erlbaum Associates, 1993.